Hi, I’m Lisa Koenn, Founder and Lead Strategist at BizGenie.

I help small business owners understand what’s actually driving their growth — and what’s quietly holding it back — through data-backed marketing and simple, scalable systems.

Before launching BizGenie, I spent nearly a decade in commercial lending, working with businesses generating $3M–$100M in revenue. I reviewed financials, analyzed risk, and saw firsthand which businesses were healthy, which were struggling, and why.

After the 2008 downturn, I moved into special assets/workout groups, where I worked with companies in distress. That experience taught me something few marketers ever get to see:

Businesses rarely struggle because the owner isn’t capable — they struggle because their systems haven’t kept up.

Later, I led data and analytics strategy for larger organizations and earned my Master’s in Data Science from Northwestern University, giving me the technical background to understand measurement, tracking, and the signals that predict performance.

Today, I take everything I’ve learned from finance, data, and operations and simplify it for real-world business owners. Just clear steps to help you make smarter marketing decisions, build stronger systems, and finally see where your time and money are paying off.